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Be a Superhero.

Don’t be a Zombie!

A brand new paperback book now available from TradeshowGuy Tim Patterson. Pick up the paperback or the Kindle version on Amazon now!

Why you’ll
love it

What's in the book?

Chapters include:


Buying an Exhibit

Preshow Marketing

During the Show

Postshow Follow Up

Why and How

Social Media

Fun Stuff


Nice Free Stuff

Tradeshow Budgeting Spreadsheet

Tradeshow Mind Maps

Click here to access Bonus Material!



Check out Tim on:





“If you are going to refer to yourself as ‘The TradeshowGuy’ on Social Media, you damn well better be … that guy! Well, as someone who has produced trade shows for almost thirty years, I can state unequivocally that Tim Patterson IS. His knowledge of trade show strategy and logistics is unparalleled. And his generosity over the years in sharing his expertise has benefited this industry immensely. I am honored to have him as a business associate and to be able to call him a friend.”
Ken Newman

President/CEO, Magnet Productions

“I have to admit, I love lists. But even though I’ve written several books on trade show marketing myself, I had NO idea there could be 66 helpful and fun lists like Timothy has compiled! This book is extremely helpful for anyone planning their next (or first) show, as well as an invaluable reference tool on your bookshelf. The only addition I would make is in the list on page 29, “35 Items to Have in Your Tradeshow Tool Kit.” I would add #36 – this book.”

Steve Miller

Kelly's Dad / Branding and Marketing Gunslinger, Author of "Uncopyable"

“Tradeshow Superheroes and Exhibiting Zombies is a comprehensive collection of trade show wisdom. Even the most experienced trade show veteran will find hints, tips and tricks for saving money and improving your trade show results.”
Anders Boulanger

Magician/Speaker/Tradeshow Infotainer, The Infotainers

“Nearly 60 years ago the Broadway play and movie “How to Succeed in Business Without Really Trying” depicted the rise -and rise and rise- of a humble window washer to chairman of the board of the World Wide Wicket company through the strategic use of a secret guide from which the show took its name. What wonderful fantasy: a book that could allow you to swerve around college degrees and internships like a mildly annoying pothole to reach the highest rung of the business ladder. If only such a resource existed …

“Well, it does. In 130 information-packed pages, Tim Patterson’s comprehensive guide covers everything you need to know to succeed in tradeshows faster than you can say “listicles” or “bullet points.” There’s the expected content -“8 Ways to Justify the Cost of a New Exhibit,” “8 ways to Determine Your ROO and ROI,” “13 Most Common Tradeshow Mistakes” – but there’s also the very unexpected (and very welcome) info, too – including “7 Ways Your Tradeshow Staff Can Sabotage a Deal,” “Your Tradeshow Visitors Wants These 6 Things from You,” and “9 Things to Measure on the Tradeshow Floor,” to name just a very few.

“We shape our tools, and thereafter our tools shape us,” Marshall McLuhan said. With this tool, you can shape your tradeshow effort to reach superhero status.*

“*Cape not required.”

Charles Pappas

Senior writer at Exhibitor, author of Flying Cars, Zombie Dogs, and Robot Overlords, and It's a Bitter Little World., Exhibitor Magazine