Don’t be a Zombie!
A brand new paperback book now available from TradeshowGuy Tim Patterson. Pick up the paperback or the Kindle version on Amazon now!
and Exhibiting Zombies about?
1. Wake Up
2. Kill Dinner (don’t let dinner kill him)
3. Build Fire
4. Eat Dinner
Or something like that. It’s true that we use lists as a way of organizing our business and personal lives.
Choose a list. Read. Digest. Implement what you think will work for you.
What's in the book?
Buying an Exhibit
During the Show
Postshow Follow Up
Why and How
“I have to admit, I love lists. But even though I’ve written several books on trade show marketing myself, I had NO idea there could be 66 helpful and fun lists like Timothy has compiled! This book is extremely helpful for anyone planning their next (or first) show, as well as an invaluable reference tool on your bookshelf. The only addition I would make is in the list on page 29, “35 Items to Have in Your Tradeshow Tool Kit.” I would add #36 – this book.”
“Nearly 60 years ago the Broadway play and movie “How to Succeed in Business Without Really Trying” depicted the rise -and rise and rise- of a humble window washer to chairman of the board of the World Wide Wicket company through the strategic use of a secret guide from which the show took its name. What wonderful fantasy: a book that could allow you to swerve around college degrees and internships like a mildly annoying pothole to reach the highest rung of the business ladder. If only such a resource existed …
“Well, it does. In 130 information-packed pages, Tim Patterson’s comprehensive guide covers everything you need to know to succeed in tradeshows faster than you can say “listicles” or “bullet points.” There’s the expected content -“8 Ways to Justify the Cost of a New Exhibit,” “8 ways to Determine Your ROO and ROI,” “13 Most Common Tradeshow Mistakes” – but there’s also the very unexpected (and very welcome) info, too – including “7 Ways Your Tradeshow Staff Can Sabotage a Deal,” “Your Tradeshow Visitors Wants These 6 Things from You,” and “9 Things to Measure on the Tradeshow Floor,” to name just a very few.
“We shape our tools, and thereafter our tools shape us,” Marshall McLuhan said. With this tool, you can shape your tradeshow effort to reach superhero status.*
“*Cape not required.”
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